Why I built The Inside Look

I was spending hours searching everywhere for recommendations, and even then I still didn’t know if the provider would actually be right for me. Scrolling Instagram, then TikTok, then Google. Saving posts I would never find again. Texting friends for names. Driving farther than I wanted to because someone swore by a provider across town.

Even then I would sit in the chair wondering whether the recommendation actually applied to me. My hair, my skin, my budget, the kind of appointment I wanted. The details that would have answered that were scattered across group chats and comment sections, and then they disappeared.

That was the real problem. Recommendations were everywhere. What I could not find was enough context to tell whether any of them were right for me.

I wanted more than a name, a rating, or a recommendation. I wanted the context that helps you understand whether someone is actually right for you. That idea became The Inside Look.